Tourism in Post COVID-19 Era: Sustainable Practices and Collaborative Strategy as a Revival Strategy

Abstract

The COVID-19 pandemic brought an unprecedented global halt to 2020’s bright prospects for tourism and travel activities. Various countries adopted strict control measures to revive their economic activities after the pandemic, impacting people’s psychological and physical health long-term. Resuming operations became challenging for the tourism industry. Monetary easing in financial markets and lowered interest rates increased fiscal spending and stimulated economic activity. A thorough literature review can provide insights into the subject and academicians’ suggestions for sustainable revival. This article provides an overview of the countries’ financial situation through COVID-19, suggests solutions, and highlights existing theories provided by scholars.