Sports Tourism in Albania: A Critical Review

Abstract

This review evaluated significant sports and activities that can further boost Albania's sports tourism industry. However, government intervention and a policy framework are pivotal in making the Albanian sports industry-prosper. The study attempted to bridge the gap by exploring the current state of research on sports tourism and discussing the need and prominent strategies for the Albanian sports industry, which, despite having a locational advantage to fuel up their sports tourism industry, is underdeveloped. This research will be beneficial due to the revenue generation capability and customized modelling flexibility as per financial objectives set by the governments in this domain.