Alanudin, Dian, Budi W. Soetjipto, and Athor Subroto. “The Transformative Impact of Business Analytics Adoption on Competitive Advantage in the E-Commerce Industry: A Strategic Perspective”. Migration Letters 21, no. 3 (January 17, 2024): 1330–1353. Accessed July 24, 2024. https://migrationletters.com/index.php/ml/article/view/8478.