Siddique, Dr. Muhammad, Dr. Zeenat Kanwal Shar, Ms. Mehrin Farhan Shaikh, Dr. Shoaib Muhammad, and Dr. Jaweria Ali. “A Review Of Innovative Fmcgs: How To Get A Competitive Advantage”. Migration Letters 21, no. S7 (March 4, 2024): 1058–1074. Accessed November 24, 2024. https://migrationletters.com/index.php/ml/article/view/8901.