Hafeez, A. ., S. L. . Rana, H. . Fatima, H. . Sabir, and M. . Shahid. “Investigating The Adoption Of Branding And Marketing Strategies And Their Influence On Customer Purchase Decisions”. Migration Letters, vol. 21, no. S9, Apr. 2024, pp. 249-61, https://migrationletters.com/index.php/ml/article/view/9712.