Varma, H. D. . and Dutta, S. . (2024) “Revolutionizing Customer Retention: AJIO’s Future With Whatsapp Marketing Strategy By Reliance Retail”, Migration Letters. London, UK, 21(S6), pp. 1364–1376. Available at: https://migrationletters.com/index.php/ml/article/view/8277 (Accessed: 3July2024).