Nizar Alam Hamdani, Reni Fitrianti, Hedi Cupiadi and Shinta (2023) “The Effect of Viral Marketing and Celebrity Endorsement on Buying Decision of Beauty Products at Tiktok Shop (Study on Generation Z Women)”, Migration Letters. London, UK, 20(8), pp. 316–327. doi: 10.59670/ml.v20i8.5281.