GEORGE, Dr. Sajan M.; SASIKALA, Dr. B.; T , Gowthami; SOPNA, Dr. P.; UMAMAHESWARI, Dr. M.; DHINAKARAN, Dr. D. Paul. Role of Artificial Intelligence in Marketing Strategies and Performance . Migration Letters, London, UK, v. 21, n. S4, p. 1589–1599, 2024. Disponível em: https://migrationletters.com/index.php/ml/article/view/7579. Acesso em: 11 nov. 2025.