D DAVID WINSTER PRAVEENRAJ; MEGHA PANDEY; MELVIN VICTOR; AARTHY CHELLASAM; AISHWARYA NAGARATHINAM. Implications of Lovemark Theory: A Study on Discreet Brands. Migration Letters, London, UK, v. 20, n. 3, p. 477–491, 2023. DOI: 10.59670/ml.v20i3.2932. Disponível em: https://migrationletters.com/index.php/ml/article/view/2932. Acesso em: 10 may. 2024.