VARMA, H. D. .; DUTTA, S. . Revolutionizing Customer Retention: AJIO’s Future With Whatsapp Marketing Strategy By Reliance Retail. Migration Letters, London, UK, v. 21, n. S6, p. 1364–1376, 2024. Disponível em: https://migrationletters.com/index.php/ml/article/view/8277. Acesso em: 3 jul. 2024.