Al-Sarayreh, D.A. , Ouda, S. , Rashed, M. , Al-Halaseh, L. , Al-Amleh, I. , Dhahi, H. , Mohammed, S. , Al-Ghwairi, W. and Al-Rbehat, R. 2024. Strategic Marketing Planning and Its Impact on Service Quality: Case Study at Sky GYM . Migration Letters. 21, S4 (Feb. 2024), 1715–1728.