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D David Winster Praveenraj, Megha Pandey, Melvin Victor, Aarthy Chellasam and Aishwarya Nagarathinam 2023. Implications of Lovemark Theory: A Study on Discreet Brands. Migration Letters. 20, 3 (May 2023), 477–491. DOI:https://doi.org/10.59670/ml.v20i3.2932.