The Role Of Value-Added Services In Enhancing Investor’s Investment Decision: A Study On Stockbrokers

Abstract

This study explores the impact of value-added services provided by stockbrokers on investors investment choices. With the democratization of investing and the availability of financial markets to a wider range of individuals, the role of stockbrokers and their value-added services becomes crucial. The study aims to shed light on the significance of these services in directing investor decisions and the potential advantages that can be gained through them. The study examines how value-added services offered by stockbrokers influence investors' investment choices and assesses the degree of dependency investors have on these services. It also investigates the effect of brokerage firms' services on investors' investment choices and how such changes significantly impact their performance. Investors today face challenges navigating the complex investment landscape on their own. Therefore, the value-added services provided by stockbrokers, such as research reports, market analysis, personalized guidance, and access to unique investment opportunities, become valuable resources for making informed investment decisions. The study [1]emphasizes the importance of factors like the effectiveness and relevance of these services, the level of trust and rapport built between stockbrokers and investors, and the customization of services to meet specific requirements. By understanding the influence of these services on investment decisions, investors can make more informed choices and potentially improve their investment performance.