CDA Of Facebook Postings In Urdu Language As Tool For Hate Speech -Pre-Election 2024 Pakistani Scenario

Abstract

This research aimed to analyze Facebook postings of the Urdu language as a tool for hate speech in light of Critical Discourse Analysis. Data is collected from the Facebook portfolio during the period of 9 May 2023 to 8 February 2024. This study is descriptive and qualitative in nature. Fairclough’s CDA model Language and Power is adopted as a theoretical framework. A purposive sampling technique was used to collect the research material. The findings of the research revealed the proliferation of political hate speech was touching the climax. It is further noted that the supporters of certain political parties are using hate speech to threaten opposing political workers and leaders. Vulgar and unstandardized language, negatively stereotyped dehumanization, derogatory names, ironical utterances, and offensive metaphors are being used to cause the eruption of intolerance, bias, polarization, and provoking manipulation in Pakistani which might go to untoward situations.