Impact Of Mindfulness On Stages Of Self-Regulated Behaviour Change Towards Impulsive Buying: A Systematic Review

Abstract

The impulsive buying behavior is studied largely in the consumer behavior domain with the marketer aspect – how to make the marketing environment more impulsive for the consumer? but focuses less on consumer overall wellbeing. Consumer with lower self-consciousness readily react impulsively to situation and then regrets for the self-regulation failure. Through mindfulness individual becomes aware of the present moment and accept the feelings and emotions in the present moment without dwelling on the past or future, thus help in regulating the impulsive behavior. Little research is focused on how the consumer can change their impulsive behavior through various stages of intentions. This study seeks to model the change in impulsive buying behavior through various intention stages and how the mindfulness helps to strength the intentions at various stages.