Challenges of University Accounting Education for North Ecuadorian Microenterprises

Abstract

The present manuscript corresponds to the Research Project: “Analysis of University Accounting Education for Microenterprises of Ibarra” executed by the Technical University of the North of Ecuador, to analyze the challenges of university accounting education towards business support, because the strengthening of teaching-learning For future public accountants it is essential, with quality educational participation in the new digital age. This study followed the exploratory, descriptive and correlational methodological order, used field techniques and the design of two questionnaires, with the census applied to 83 accounting students and the survey directed to 40 microentrepreneurs. The results of the study, through the processing of statistical information, allowed the confirmation of educational progress towards quality and innovation, with the level of student satisfaction: acceptable 36.10%, very acceptable 31.30% and excellent 7.20%, about educational challenges in accounting; Likewise, the pronunciation of microenterprises reached 47.50% of acceptable opinion about the challenges faced by new accounting professionals. These results enliven the will and perseverance towards innovative educational contributions, with revision of academic programs and plans, with constant educational improvements, in accordance with the new challenges of modern industry 5.0.