Corporate Social Responsibility in Sports: A Case Study of Initiatives and Impact in Saudi Arabia

Abstract

The sports industry in Saudi Arabia is rapidly evolving, presenting significant potential for growth. This article underscores the crucial role of Corporate Social Responsibility (CSR) practices within the sector, emphasizing their impact on societal development, environmental conservation, and economic advancement. CSR involves sustainable practices that address environmental concerns and contribute positively to societal issues. Business organizations, as part of CSR, identify and address societal problems by providing support and resources (Nurunnabi, Alfakhri & Alfakhri, 2020).

In the context of sports, integrating CSR activities becomes instrumental in fostering and promoting sports initiatives. Analysis by Alshaikh, Hamas & Khan (2021) highlights how companies in Saudi Arabia engage in CSR through sponsorship and funding for sports events and individual athletes. This support enhances training quality, provides better equipment, and facilitates global sports participation. Furthermore, CSR initiatives contribute to grassroots development by targeting schools and colleges, promoting sports, encouraging local team participation, and elevating coaching and tournament organization standards (Touny, Qamar & Alayis, 2021). Effective CSR policies are crucial for advancing sports in a country like Saudi Arabia.