Customer Engagement on Presales and Postsales of Motorcycles

Abstract

The present study seeks to provide a valuable contribution with suggestions and conclusions on examining customer engagement on pre-sales and post-sales of motorbikes. The study aims to examine the factors which determine customer satisfaction in the pre and post-sales phase of vehicle. Further, the study examines how the attributes of pre-sales phase related to the post-sales phase of motorbikes. The study developed a theoretical scale to empirically validate the critical factors of pre and post-sales of motorbikes. The results of this study indicates that the dimensions of pre-sales have a significant effect on the dimensions of post-sales phase. The current paper highlights the necessity of improved performance in the pre-sale phase to achieve success. Finally, the study develops an empirical bridge to access customer engagement by analyzing the dimensions of pre and post-sales phases of motorbikes.