Sustainable Consumption And Digital Era: A Review And Research Agenda

Abstract

The transformation in the digital era has enabled marketers and scholars to understand how companies might facilitate sustainable consumption. Recognizing its significance, the current study provides a brief review of emerging concepts in sustainable consumption studies, aiming to emphasize crucial research themes that have not yet been extensively investigated. This study is anticipated to provide valuable insights into the future direction of sustainable consumption and identify topics that warrant further scholarly advancement, emphasizing its academic prominence. We further emphasize certain themes that need to be prioritized when implementing new technologies, particularly artificial intelligence (AI), in order to encourage sustainable consumption.