The Awareness, Acceptance And Adoption Of Cryptocurrency With The Moderating Effect Of Trust: A Perspective Of TAM

Abstract

Cryptocurrencies are the digital currencies that gained popularity with blockchain technology because they were encrypted (Bitcoin, Ethereum) and changed global economic landscape profoundly. These one-of –a kind business conducts have become a major trend in the financial communities within an exceptionally short while, changing global economic activity. As useful as they are however, there continues to be high reluctance towards their use and practice due to vague ideas about the exactness of ‘how it goes’ So the present situation is that these knowledge gaps have become opportunities for development. This paper uses TAM to model the parsimonious adoption of awareness acceptance cryptocurrency. PLS-SEM was used to validate the model’s results using a sample consisting of 332 people between eighteen and forty-two. The findings indicate a positive and statistically significant direct influence of cryptocurrency consciousness on the adoption of cryptocurrencies. With acceptance indicators toward cryptocurrencies, such as convenience and value are mediating elements for this positive relationship. The results, furthermore, strengthen the level of trust which is considered to be one crucial variable forming direct and indirect connections. These lessons reinforce the need for stimulating informed knowledge about cryptocurrencies that will help increase their prevalence in financial markets. Thereby, the development of awareness and myths about cryptocurrencies’ adoption as well ease factors like usefulness or trust are to strengthen policymakers and financial sectors.