Performance Of Fmcg Companies In India: A Comparative Study Between Selected Fmcg Companies

Abstract

The current study looks at the financial results of four Foreign and four Indian fast-moving consumer goods (FMCG) companies. Eight renowned Indian and Foreign FMCG firms have been chosen for the study. The study spans the years 2020-21 to 2021-22. The financial performance of the chosen companies is empirically analyzed and contrasted in this study in terms of profitability and liquidity. The fast evolving tastes and preferences of consumers, along with rising consumer incomes, have contributed to the FMCG sector's extraordinary rise in India during the past ten years. FMCGs have an advantage over other companies in increasing hovering revenues because of their extensive and inexpensive production, branding, sophisticated retailing tactics, and maintenance of a strong distribution network. Researchers used a variety of accounting ratios as well as statistical techniques like descriptive analysis in this investigation.  The findings show that whereas PATANJALI FOODS Industries is going through a challenging period financially, ITC and HUL are benefiting from improved performance and steady growth in the industry.