A Study On Evaluating Factors Influencing Adoption Of Fintech (Digital Wallets)

Abstract

Purpose: The research is conducted to evaluate the antecedents of fintech (Digital Wallet) in Mumbai region.

Design/Methodology/Approach: 350 users of fintech (digital wallet) was chosen for the current study and Structural equation Model was build using AMOS.

Findings: Performance expectancy, hedonic motivation, security, social influence and e-service quality significantly impact the usage intention of fintech (digital wallet).

Practical Implication: The researcher assists to evaluate the antecedents of adoption of fintech (digital wallets) and thus merchants of digital wallets can use these aspects to transform non-users into users.

Originality/Values: UTAUT model has been used with addition of three new constructs namely; Hedonic motivation, security and e-service quality.