Technology Acceptance Model For Assessing Students' Attitudes Towards Blended Learning In Specialization Accounting Courses

Abstract

The primary objective of this study was to determine the extent to which male and female students at Applied College at King Khalid University accept the use of blended learning methods in the specialization courses of the accounting program based on the factors of the technology acceptance model (ease of use, perceived benefits, attitude towards use. the study utilized a questionnaire to gather data from 198 male and female students within the study population. The results revealed a positive impact on the ease of use of blended learning, which contributed to the perception of high benefit by male and female students, and it fostered positive attitudes toward its use in accounting specialization courses. Despite some obstacles, students were able to use blended learning effectively, and the perceived value of these courses was not diminished.