Convergence In Broadcast Media: Examining Newsroom Integration At CCTV And BBC

Abstract

The digital revolution has transformed the ways in which news consumers interact with news content. Moreover, traditional news media organisations have been facing great challenges in terms of sustaining their consumer base due to emerging technologies and streaming platforms. Therefore, media giants have been participating in media convergence practices to establish an integrated newsroom. Similarly, the BBC and CCTV, two prominent broadcasters, have also been engaging in newsroom integration. However, there has been very limited research on their newsroom integration. Therefore, this study explores the newsroom integration and convergence in these two contemporary media organisations. The study adopts a qualitative research design to collect both primary and secondary qualitative data. The primary qualitative data has been collected by conducting structured interviews with five respondents from each organisation. The convenience sampling technique has been used to select the interviewees. The data was later analysed with the help of thematic analysis. On the other hand, the case study method was used to analyse the secondary qualitative data related to media convergence and newsroom integration in BBC and CCTV. The findings of this study revealed that both BBC and CCTV have been at the forefront of newsroom integration through technological innovation, which has revolutionised their broadcasting practices.