Utilising Cultural Values For Tourism Development In Southern Vietnam

Abstract

Southern Vietnam is characterised by numerous unique cultural values expressed through various production activities, beliefs, customs, festivals, literature, arts, food, fashion, transportation, and more. The cultural values have not only facilitated the emergence and growth of tourism in the industry but also influenced the scale, variety, quality, and efficacy of tourism operations. How have these cultural values been utilised for the advancement of tourism in Southern Vietnam in recent years? What problems have occurred during this exploitation process? What solutions are required to enhance the efficient and sustainable utilisation of Southern Vietnam's cultural assets in tourism development? This essay will aim to address these inquiries.