Application The Role of Green Innovation for Sustainable Development Theoretical and Practical Studies East Java Province, Indonesia

Abstract

Purpose: This study aims that the green innovation strategy is able to answer various issues of environmental damage that require consumers and companies to create and fulfill needs in different ways to produce the minimum environmental impact possible. Theoritical Reference: This study of theory and research practice was carried out using the literacy of several studies that have obtained results. Method: The study conceptual framework is proposed, and the not-hypotheses were considered for empirical problems in the context of SMEs, because it evaluates existing research (literature review), The literature reviews have an important role in writing a scientific article or essay. Result and Conclusion: Companies and individuals embracing these technologies play a vital role in reducing our carbon footprint and protecting our planet for future generations. As we continue to invest in and adopt these green technologies, we move closer to a world where economic growth and environmental conservation go hand in hand. that green innovation performance the important tools that drive innovative behaviour based on investment and awareness in the business process. Research Implications: Based on the results of this research, it is recommended that further research can carry out research replication from the perspective of SMEs which discusses green innovation and the consequences of failure in implementing it, so that the difficulties experienced by SMEs can be overcome. Value: The novelty of this research is the result of several research studies which then compare the combination of green innovation with green technology, for sustainable development, especially in SMEs.