Geographical Analysis Of Agriculture Marketing: “A Case Study Of Goa Bagayadar Sahakari Kharedi Vikri Saunstha Maryadit”

Abstract

Agriculture marketing covers the services involved in moving an agricultural product from the farm to the consumer. These involves planning, organizing, directing and handling of agricultural products in such a way as to satisfy farmers, intermediaries and consumers. Agriculture marketing can be defined as the performance of all business activities included in follow of products from the beginning of agricultural production until they are in the hands of consumers. It is more than just selling a commodity and receiving payments but it consist of a supply chain which combines capital items such as land and livestock, labor, purchased inputs, equipments, transportation, advertising, processing and selling (wholesaling and retailing). This integrates the follow of goods and information in response to consumer demand, from the farm through the delivery to the consumer.

       In Goa agricultural marketing is undertaken by several primary or local markets, secondary markets, terminal markets, fairs, regulated markets, agricultural co-operative societies.  The present study is an attempt to undertake Geographical analysis of Agriculture Marketing: “A Case Study of Goa Bagayatdar SahakariKharedi Vikri Saunstha Maryadit”.