Impact Of Organizational Culture On Entrepreneurial Orientation: Role Of Organizational Commitment

Abstract

The purpose of this study examining the mediating role of organizational commitment between organizational culture and entrepreneurial orientation in SMEs of Sindh, Pakistan. The adopted questionnaire is used as a research instrument for data collection from employees  employed in SMEs of Sindh, Pakistan. They were informed before survey or face to face for responding the questionnaire distributed via e-mail. The gathered data were analyzed using structural equation modelling in SmartPLS version 3. The direct effect of organizational culture and organizational commitment confirmed in context of entrepreneurial orientation. Furthermore, a partial mediation effect of organizational commitment between organizational culture and entrepreneurial orientation in SMEs of Sindh, Pakistan also suggested in the present study. However, the organizational culture revealed higher impact as compared to other variables because of higher beta value in the present study. This study is useful for the small businesses in Sindh, Pakistan, and other places as well; it expresses, how crucial organizational culture play its role  in creating a creative mindset in small and medium-sized businesses. In addition to this, a strong and helpful company culture that values new ideas as well as taking risks, and being bold can help workers of thinking like entrepreneurs and push oneself to look for new possibilities.