Revealing Community Values and Character in Verbal Humor: A Study from Sundanese Culture

Abstract

The study of humor in the lives of social groups is of interest to researchers in the fields of culture, language and identity. This research aims to reveal and identify the cultural values of society, especially Sundanese society, contained in humorous speech. The humorous conversation analyzed in this research is Sundanese verbal humor in the show "Cangehgar". The results of the research reveal that in humorous conversations, the cultural values and character of society are indirectly through the words and behavior of the characters in accordance with the humorous setting. The cultural values of the Sundanese people in conversation include Silih Asah (helping each other), Silih Asih (taking care of each other), and Silih Asuh (taking care of each other). The character of the Sundanese people is presented through the behavior of the characters in the form of individuals who are polite, kind, caring, friendly, helpful and full of affection.