The Effects Of Entrepreneurıal Leadershıp Understandıng And Innovatıve Trends In Busınesses On The Strategıc Management Process: A Case Of Ankara İvedik Organized Industrial Zone

Abstract

In today's world, the business environment is changing rapidly. This environment is becoming more complex every day. It has been one of the important points for organizations or companies to adapt to this change. New perspectives are required to be competitive in the changing business world. In order to adapt to changing environmental conditions, businesses should closely follow ever-changing trends and attach great importance to new products and services in their business operations. Innovative trend is considered as the most important differentiation strategy to gain competitive advantage in the future. Entrepreneurial leaders have a very important place in the realization of high creativity and in terms of their impact on the business. For this reason, entrepreneurial leaders play a very important role in creating innovative trend strategies in businesses. The aim of the research is to reveal the effects of entrepreneurial leadership approach and innovative trends on the strategic management process in businesses and to examine the place of innovative trends in strategic management.

First of all, the general purpose of the research is to consider how the effects of innovative trends in businesses on entrepreneurial leaders in terms of strategic management contribute today. Quantitative method was applied in the research to test a theoretical model. Relational screening model was used as the research method. In this method, the degree of co-variation between two or more variables is generally investigated. The present study was based on the inductive method from a theoretical perspective, and the relationships between the hypotheses determined within the framework of the assumptions were analyzed. The data covers the employees of 6 companies with 50 or more employees serving in the textile field in Ankara İvedik Organized Industrial Zone. Data collected from 345 applicable surveys were analyzed using the Statistical Package for Social Sciences (SPSS)-22 program, but since significant differences and inconsistencies were observed in the results, Sheffe and Tukey's tests were applied to understand which groups differed. According to the findings, it was concluded that there is a positive correlation between strategic management and innovative trends, that the innovative trends of strategic management create a positive relationship on entrepreneurial leaders, that there is a positive relationship between entrepreneurial leaders and innovative trends, and that strategic management creates a positive relationship towards the innovative trends of entrepreneurial leaders. In this study, together with the researchers, productive information and results were obtained for managers and employees to create added value for businesses.