Perceptions Of Saudi Design Students On The Design Characteristics Of The Logos Of Saudi Arabian National Day And Foundation Day Events

Abstract

This research aimed to evaluate the perceptions of Saudi design students on the design characteristics of logos designed for Saudi Arabian National Day and Foundation Day. A review of the literature had shown that many variables are used for the evaluation of such perceptions. Out of these variables, all variables relevant to the logo designs of Saudi National and Foundation Days were selected for this survey. An online survey using an Arabic questionnaire yielded 163 responses out of 250 supplied, giving a response rate of 65.2%. The survey responses were analysed for frequency responses and using multivariate analysis. Frequencies of responses indicated mass (mostly about 93%) positive perceptions of the participants on all the design characteristics of the logos of both National and Foundation Days. Such a mass positive perception was attributed to self-report bias arising from aesthetic adaptation and the Saudi Arabian culture and national pride. If this bias were not applicable, the mass positive perception could be due to the deep knowledge of the students about design properties. Linear regressions identified artwork in home to be the positive predictor for perception scores of logo designs in the case of Saudi Arabian National Day and Foundation [1]Day. Limitations of this study arise from the possible biases in responses. The implications of this research are that Saudi design students have a strong sense of the design characteristics of the logos of Saudi Arabian National Day and Foundation Day events. This research can be used to inform the design of future logos for these events, as well as to inform the design of other logos and branding materials related to Saudi Arabia. Futthermore, this research can be used to inform the design of logos and branding materials for other countries and cultures, as it provides insight into how design students perceive the design characteristics of logos.