HRM Practices’ Influence On Organizational Citizenship Behavior In Hotel Industry: Green Innovation And Culture As Moderators And Mediators

Abstract

Research investigates Pakistani hotel industry and the way green HRM influences company environmental citizenship behavior through innovation and culture as moderation-mediation analysis. The study conducted through cross-sectional fashion and utilized questionnaires as part of the research strategy. The study's participants were employees from Karachi hotel industry. But in order to get to the bottom of things, primary data utilized from 205 people provided information regarding the population. There was no missing or incomplete data among the 205 hotel employees whose responses were analyzed. Finally, 205 replies were analyzed using SEM through AMOS. The investigation demonstrated GHRM showed its effect on the OCB. Green culture significantly moderates the relationship, while Green Innovation mediates it in a similar fashion, according to the results. Due to a dearth of research in the green HRM area, particularly in Pakistan's hotel industry, this study addresses to offer new innovative features. Beyond that, the study offers practical contributions and recommendations to the hotel sector on how to effectively incorporate green practices into HR policies of organizations, which can boost environmental performance. This research is important because it sheds new light on green HRM, and also offer implications and limitations.