Role Of Iot And E- Marketing For Cost Optimization In Online Shopping

Abstract

In the digital age, the landscape of commerce has been dramatically transformed by the integration of Internet of Things (IoT) and electronic marketing (e-marketing) strategies. Online shopping has become increasingly prevalent, offering consumers convenience and accessibility like never before. However, amidst this burgeoning trend, businesses are constantly seeking innovative methods to optimize costs while enhancing customer satisfaction. This paper explores the pivotal role of IoT and e-marketing in cost optimization within the realm of online shopping, highlighting their impacts on efficiency, personalization, and competitiveness.