Startups As Drivers Of Sustainable Tourism

Abstract

Objective: To analyze the importance of startups as drivers of sustainable tourism.

Theoretical Framework: The search for sustainable solutions in all areas of the economy has driven the birth of green startups. Aligned with the UN Agenda 2030 and best ESG (environmental, social and governance) practices, they seek to bring solutions to the problems of the current economy. According to the European Commission, in 2021, 8.8 billion euros were invested in startups in the area of sustainability, compared to 4.7 billion in 2020. Although there are no official statistics on green startups, there appears to be an increase in number of startups dedicated to sustainability in the tourism sector. a

Design/methodology/approach: This article is a theoretical study, qualitative research, based on a literature review and other documents.

Results and Conclusion: Sustainability in tourism is an unavoidable path and taken on with growing awareness by agents in the sector, on a global scale. It means it takes into account the needs of visitors, the sector and communities and their environmental, economic and social impacts now and in the future. The various ISO standards establishing requirements and recommendations also define quality benchmarks in the different areas of sustainable tourism. Entrepreneurs and startups as drivers of sustainable tourism play an important role in contributing directly and indirectly to the Sustainable Development Goals (SDGs), in particular Goals 8 (sustainable economic growth), 12 (sustainable consumption and production) and 14 (sustainable use of oceans and resources marine). Let’s change today and we will keep visiting tomorrow.

Research, Practical and Social implications: The findings offer information and reinforce the importance of startups as agents of change in a more responsible tourism industry by incorporating the priority SDGs for their activity into their strategy. Both innovation and sustainability already have an impact on determining the future of tourism.

Originality/Value: This paper suggests several lines of action and perspectives that can contribute positively to the appreciation of literature and provide knowledge to academics and professionals with a view to overcoming the challenges of a new tourism.