Analysis Of Design Trends With Respect To Readers Perspective: A Study Of English Newspapers In India

Abstract

In the modern day, newspaper design is quite important. Design is turning out to be crucial for a newspaper's survival in a cutthroat market. Newspapers and other slower media are facing fierce competition from internet-based media. In an effort to beat the competition and provide the news in a more appealing manner, newspaper companies are altering their designs. It is possible to entice potential consumers with attractive design. In the current context, understanding the design preferences of Indian newspaper readers becomes crucial. The purpose of this study is to give readers of Indian newspapers an insight of their design preferences. To find out the newspaper readers' preferred designs, a thorough survey was conducted. Data regarding several elements, such as visuals, layout, and advertisements in newspaper design, are gathered via questionnaires.

According to the survey, the majority of readers choose images above infographics and cartoons as their preferred visuals. Research emphasizes how crucial images are to news reporting.  It confirms that images play an equal role in a news report. This study has also attempted to determine the ideal layout choice for newspaper content. Most popular layout style, is the horizontal layout.