Recognition and Practice of Professionalism towards Enhancing Reformation of Misleading Ethnic Media

Abstract

Acknowledging and practicing professional media plays a significant role in promoting a reformatory vision that can face the challenges of misleading ethnic mass media in Sudan. The aim of the study was to assess the association between the explanatory variables (recognizable practice and proficiency) and the output variable (reformatory visualization). A cross-sectional survey was conducted. Respondents were 350 journalists from the 18 Sudanese states. Twenty-one survey questions, constituting three domains, were utilized to assess the reformatory vision. These domains are acknowledging the essentiality of professional media (AEPM), practicing professional media (PPM), and conceptualizing reformatory vision (CRV). There was a strong positive correlation between the two variables (AEPM and CRV), which was significant (r = 0.852, p<.001). There was also a strong positive correlation between the two variables (PPM and CRV), which was significant (r = 0.945, p<.001). The multiple regression model was significant, F (2,347) =2052.81, p<.001, explaining 92.2% (R2 = 0.922) of the variance in the outcome (CRV). Acknowledging and practicing professional media were found to be associated with visualizing an applicable reformatory plan.