Apparel Product Purchase Process In Conventional Versus E-Commerce Apparel Retailing Websites Context: A Case Study

Authors

  • KRITHIKA P
  • DR. S. VASANTHA

Abstract

The development of electronic retailing has issues in the supply chain (SC), particularly regarding environmental sustainability. This research reviews and contrasts the environmental impacts of electronic and conventional apparel retailing. This research uses secondary sources, including recent newspapers, industry statistics, articles, and environmental regulations. Even though environmental sustainability awareness started in the 20th century, this study examines the recent ten years' sources to find better results. The analysis summarizes the components of the SC line in electronic retailing that are most important. The components include packing of apparel products, transport of apparel products, return of apparel products, and disposal of apparel products. Findings present that speedy transport, plastic usage for packing apparel, and frequent apparel returns can harm electronic retailing. In addition, the research article suggests problems and remedies for the apparel electronic retailing context. As a result, the apparel industry has evolved to adopt sustainable practices with fewer adverse environmental effects. Further, this study contributes to the environmental impacts of conventional versus electronic retailing apparel firms concerning carbon-di-oxide emissions, apparel waste, and transport resource use.

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Published

2023-12-20

How to Cite

P, K. ., & VASANTHA, D. S. (2023). Apparel Product Purchase Process In Conventional Versus E-Commerce Apparel Retailing Websites Context: A Case Study. Migration Letters, 20(S13), 705–714. Retrieved from https://migrationletters.com/index.php/ml/article/view/8254