The Impact Of Artificial Intelligence (AI) On Digital Marketing

Abstract

This research article delves into the profound impact of artificial intelligence (AI) on digital marketing practices. With the rapid advancement of AI technologies, marketers are leveraging its capabilities to enhance customer engagement, optimize advertising strategies, and drive business growth. This paper provides a comprehensive analysis of the various ways AI is revolutionizing digital marketing, including data analysis, personalization, predictive analytics, chatbots, content creation, advertising optimization, SEO, voice search, and marketing automation. Through an in-depth examination of industry trends, case studies, and scholarly research, this article offers valuable insights into the transformative role of AI in shaping the future of digital marketing.