The Dispiay Of Intangible Cultural Heritage In Semiotics Perspective

Abstract

This research consisted of 3 objectives. They were 1)investigate methods for intangible cultural inheritance from a semiotic perspective and interdisciplinary perspective 2.) study the unique characteristics and connotations of intangible cultural heritage through the selection and integration of symbols at multiple levels, 3). analyze the issue of intangible cultural heritage display from a holistic, interdisciplinary, and comprehensive perspective. The research methodology is a mixed method research which is both quantitative and qualitative. The population consisted of 200 people from Chaozhou, Shantou and Jieyang in Guangdong Province. Sample consisted of 50 people from region of Guangdong, China selected by the simple random sampling. The data collection procedures were questionnaire, survey, content analysis. Qualitative analyses, such as content analysis, discourse analysis, and thematic analysis, are conducted to uncover deeper meanings in the data. For quantitative data, statistical analyses are conducted to derive information on the distribution and relevance of the data. The final results were found that from the perspective of semiotics, intangible cultural heritage display design is the theoretical foundation of display design. Therefore, semiotics plays a guiding role in these three aspects of display design.