Ai-Driven Marketing Strategies: Enhancing Roi And Customer Engagement

Abstract

This review research paper delves into the transformative impact of AI-driven marketing strategies on Return on Investment (ROI) and customer engagement. In an era dominated by technological advancements, businesses are increasingly turning to Artificial Intelligence (AI) to refine their marketing approaches. This paper synthesizes existing literature, exploring the multifaceted ways in which AI applications contribute to heightened ROI and enhanced customer engagement. It comprehensively analyzes the utilization of AI algorithms in personalized targeting, predictive analytics, and automated decision-making processes. Additionally, the review scrutinizes the ethical considerations associated with AI-driven marketing, shedding light on the delicate balance between data-driven insights and consumer privacy concerns. As AI continues to evolve, this research paper aims to provide a comprehensive understanding of the current landscape, challenges, and future prospects of AI-driven marketing strategies, offering valuable insights for marketers, researchers, and businesses seeking to navigate the dynamic intersection of technology and marketing effectiveness.