Role Of Financial And Marketing Strategies For The Growth Of Small Scale Enterprises

Abstract

Small scale enterprises (SSEs) play a crucial role in the economy by contributing to employment generation, income generation, and fostering innovation. However, they often face numerous challenges, including limited resources and stiff competition. In such a scenario, the implementation of effective financial and marketing strategies becomes imperative for their growth and sustainability. This paper delves into the significance of financial and marketing strategies for the growth of SSEs, examining their interplay and impact on the overall performance and competitiveness of these enterprises. By analyzing various theoretical frameworks, empirical studies, and real-world examples, this paper aims to provide insights into how SSEs can leverage financial and marketing strategies to overcome challenges and thrive in today's dynamic business environment.