Influence of strategic management in the insurance sector: A case study in Huacho, Peru

Abstract

The purpose of this research was to analyze how strategic management influences the improvement of the life insurance plan and the quality of service in a life insurance company in Huacho, Peru. A correlational design was used, the population and sampling technique was considered to be the managers, supervisor and personnel working in the company (34 employees). Validated surveys and instruments were used for data collection. Data analysis was by Spearman correlation. The results revealed a mixed perception of strategic management, with 47% of employees rating it as fair, while 67% rated strategic planning positively. Strategic management was found to have a positive influence on the quality of life insurance services, with a moderate correlation (Rho=0.52). This finding underscores the importance of well-implemented strategies for business success in the insurance industry.