A Study On Impact Of Rewards And Offers On Acceptance Of Mobile Payments

Authors

  • Arun Prasad G.S
  • Arivazhagan. R

Abstract

Mobile paymentrefers to paymentservices which are carried out through mobile wallets and Unified Payment Interface. The main advantage of using Mobile payment is that we can make variety of transactions through a mobile wallet and UPI which includes ticket booking, bill payments, recharges, In-store payments etc. Any technology requires motivationfor its acceptance and monetary incentives are the most preferred kind of motivation among the users.  While mobile wallet companies are providing various rewards and offers to the users in order to promote their wallets and motivate the users to use their services,it is still unclear whether these financial incentiveshave an impact on users on user’s payment choices. This research intends to investigate how people perceive the rewards and offers for accepting mobile payments.This study was done through descriptive research design. Data was collected from the users of mobile wallets by using structured questionnaire. Using a non-probability, purposive sampling technique and an online/email survey, about 153 responses were gathered.  The data was then evaluated using relevant statistical techniques, the results were given, and the results were validated using appropriate discussions.Withsuitable statistical techniques and analysis, this study finds that, despite wallet companies are providing various rewards and offers, the customers are neither satisfied and nor dissatisfied and in the state of mixed feelings. It may be concluded that users are not completely excited with the rewards and offers.

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Published

2024-02-17

How to Cite

G.S, A. P. ., & R, A. . (2024). A Study On Impact Of Rewards And Offers On Acceptance Of Mobile Payments. Migration Letters, 21(S6), 858–870. Retrieved from https://migrationletters.com/index.php/ml/article/view/8008

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