A Study On The Assessment Of Bank Service Delivery, Customer Satisfaction And Customer Loyalty Of Private Banks In Calicut

Abstract

Service delivery is a major issue that is very difficult to explain through the distinction between goods. Banks’ output depends on how effective banks with better customer service and customer loyalty react to market changes. Therefore, the present research evaluates the service delivery, satisfaction towards the customer, and customer loyalty of private banks in Calicut. The objective of this study is to define the association between bank service provision and banks’ customer satisfaction in Calicut. The secondary aim is to determine the impact of bank service delivery on banks’ customer satisfaction in Calicut. The research is concise since it examines the present situation as it exists. Study findings indicated that the variables are positive and statistically significant.