Sustainable Business Environment And Artificial Intelligence (AI) : Future And Challenges

Abstract

Interest in artificial intelligence (AI) has grown across several sectors as it relates to sustainable business practices. There is a lack of study, nevertheless, on how to use AI in a sustainable way. To fill this need, the current study examines how AI may help environmentally conscious companies. Fifteen of the biggest Indian companies were examined using qualitative content analysis. Twenty of these businesses used AI between 2017 and 2021, with sixteen of them using it to reap the rewards of sustainable corporate practices. The results suggest that AI is seen in India as a technology that can be used to a wide range of situations. It has also been shown that the strategic importance of AI for businesses is growing. Based on the findings, there were two main goals in deploying AI: 1) optimisation and 2) the quest for advantages in several areas of sustainable business.