Financial Management Practices And The Performance Of Women Entrepreneur In Thiruvarur Taluk Of Thiruvarur District, Tamilnadu

Abstract

Women are interested in launching a company so they can be independent and earn additional income, yet there are many challenges that entrepreneurs face while beginning and maintaining a firm of the money considered to be the biggest issue. This study aims to investigate the financial practices used by female entrepreneurs and their success, specifically in Tiruvarur District of Tamil Nadu. Using simple random sampling techniques, the necessary data were collected from the 150 women business owners. The methods of regression, simple mean, and percentage analysis are employed to obtain the result. Accordingly, the study found that the majority of women company owners in the district of Thiruvarur, lack financial management skills and spend their profits on things other than their companies, making it impossible for them to reinvest their earnings in growing their companies. The study shows least influencing factor investment is producing the highest impact then the most influencing factor of accounting information system.