The Role of Online Reputation Management in Student’s Higher Education Decision making Process

Abstract

The reputation of a college or university serves as a gauge of public perception regarding the institution's actual excellence. University reputation is built on three pillars: excellent instruction, significant research activity, and a commitment to civic engagement. For tiny, low-funded schools, the reputation of a university is not only based on the connections, experiences, comments and opinions of students and employers, but also on actual assets, which is a major concern. Strategic planning also takes into account the university's reputation. In order to effectively manage a university's scientific reputation, one must first study the theoretical underpinnings of the topic, learn what factors determine a university's reputation, create a model for evaluating a university's reputation, and then move on to the practical side of things - managing the university's scientific reputation. Studying the role of online reputation management in university with special reference to student’s decision-making process is the primary objective of the project.