A Study On Artificial Intelligence In The E-Commerce Industry

Abstract

The e-commerce enterprise has witnessed extraordinary growth recently, with customers increasingly counting on online platforms for shopping desires. In this virtual panorama, Artificial Intelligence (AI) emerges as a transformative pressure, imparting modern solutions to optimize operations, customize experiences, and increase force. This observation provides a complete exam of the role of AI within the e-trade area, exploring its programs, benefits, challenges, and future developments. Through a scientific evaluation of the literature and analysis of case research, this research provides valuable insights for agencies seeking to leverage AI technology to stay aggressive and meet evolving purchaser demands inside the dynamic e-trade environment.