Public Diplomacy And Media Crisis Management: The Proposed Media Alliance

Abstract

This paper explores the relationship between public diplomacy, media crisis management, and how they intersect in today's interconnected world. The media plays a critical role in shaping public opinion and influencing a country's reputation, making it a crucial tool in public diplomacy efforts. Effective crisis communication strategies are essential in mitigating reputational risks during negative incidents, rectifying misinformation, and reassuring international audiences. The paper primarily draws from the book "Twitter Diplomacy: Media Polarization Before and After the Abraham Accords" to examine strategic trends related to media crises and polarization. It focuses on the Yemeni conflict, the Muslim Brotherhood, and the proposed media alliance including the challenges and opportunities for media cooperation among countries involved in the Abraham Accords, with a particular emphasis on the UAE and Israel. Promoting effective public diplomacy through citizen diplomacy, exchange visits, the arts, think tanks, and lobbying groups can help counter disinformation, bias, and polarization, and prevent media crises. Nevertheless, the complex regional conflicts present a significant challenge that demands sophisticated media strategies and crisis management measures.