Empirical Review Of Migration Policies In Malaysian Public Relations Sector

Abstract

It goes without saying that at the core, all firms seek to generate goodwill, foster sustainable relationships with major stakeholders as well as preserve their reputations. The aim of this review is to delineate the novel trends that are coming to the fore in the field of public relations management. The review delves into this domain and highlights the new developments concerning the approaches utilized by organizations to manage their relationships. This review offers some generalized information regarding public relations management, along with a wider meaning regarding this, followed by a description of the current, relevant trends. Public Relations can be seen as an administrative field which structures as well as maintains common, gainful links amongst organizations and society in general. In the modern scenario wherein the maintenance of relationships is achieved by means of social media, emails, etc., rather than telephones or newspapers, it is of a vital importance to understand the ways by which firms make attempts to adapt to such changes. This review also lists the various different challenges that are faced by organizations in maintaining their relationships with other business entities or partners as well as the general public. This paper goes on to describe and elaborate on the novel methods that are being adopted in the field of public relations and the approaches involved in implementing them. The paper concludes by discussing what the future holds for Public Relations practitioners.